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What is CRM?
The new buzzword in town, CRM - Customer Relationship Management is a new technology which allow companies to interact with hundreds and thousands of clients in the same manner which we could fifty years ago. By that we refer to the relationship the local grocer, or restaurantur had with his/her clients - a personal one to one relationship - where he/she remembers your name, your likes and disklikes and in the same analogy, when you'll need to buy new groceries.
The process is designed to help sales managers, anticipate and support the future needs of customers while allowing the organization to build a marketing strategy using up to date information about their customers, sales channels & pipeline and current customer facing issues. Through its web based interface it allowes geographically dispersed sales and marketing teams to manage the customer experience and interaction by tracking contacts, acccounts, sales opportunities, activities, notes, tasks .. and more.
Advantages
Given the purpose of CRM, the functionality is straightforward, and the benefits of successful deployments clearly generate value and profitability for any company. Great CRM solutions need to encourage users to interact with the application as well as be in-tune with the business and IT cost-saving needs.
- Low acquisition cost
- Low total cost of ownership (TCO)
- Fast and easy user adoption
- Flexible solution to blend with current business processes
- Open standards for low cost integration with legacy systems
Enterux provides a powerful solution built on a pure open source stack, offering functionality constructed by the best open source CRM experts from around the world.
Contact Us for getting more details on how Enterux can help you to implement the power of OpenSource Customer Relationship Management solution to manage your customers in a more cost efficient way.

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